Space Milling

journey of discovery

brand / space



Physical space is the most stereotypical and complex experience tool, and so space is an opportunity to convey the brand identity most strongly. Therefore, showrooms and flagship stores should be designed to articulate their brand identity and deliver it to customers in the most sophisticated manner.

In order to dissolve the essence of the brand in the space, the analysis of the value and identity of the brand should be done first. Rizoma is an Italian luxury manufacture company with modern Italian craftsmanship, making motorcycle accessories and bicycles.

Their brand identity can be analysed in a minimalistic style, pure lines, monobloc aluminium CNC milling, metropolitan lifestyle and uncompromising Italian craftsmanship.

The immersive experience in the monocoque aluminium block space, carved by a substantial virtual CNC machine, gives a strong impression of the brand’s identity clearly and beautifully.